Marketing 360®

Get more leads with the #1 marketing platform® & website designs for janitorial companies.

The best marketing platform & websites for janitorial companies.

Janitorial Marketing 360® is the best marketing and website platform for janitorial companies. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Janitorial Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for janitorial companies. Generate more exclusive leads and sales with the software and services built within the Janitorial Marketing 360® platform.

Plans & Pricing

Included in the most powerful
marketing platform for janitorial companies.

The Janitorial Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it.
It's everything you need to generate your own janitorial leads and grow your company.

UXi® Rainmaker Websites

Convert more visitors into leads by leveraging the best janitorial websites & landing pages.

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Natural Listing Ads®

Earn more organic leads & higher keyword rankings with the leading SEO program for janitorial companies.

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Top Placement Ads®

85% of janitorial leads click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Leads visit many janitorial websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your leads & customers and use this data to capture new leads.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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SMS

Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Wow, it's easy.

With Janitorial Marketing 360®, all the work's done for you!

A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for janitorial companies.

Janitorial Lead Generation Done the Right Way

Commercial janitorial leads.  Each one a potentially big client.  Each one a chance at recurring contracts.  Each one gold for your janitorial service.

What is the best method of getting hot janitorial leads?  You’ve probably tried:

  1. The print Yellow Page.  R.I.P.  Died as a viable lead generation source at least a decade ago.
  2. Flyers and mailers.  Thanks for recycling.
  3. Canvassing/Cold Call Walk-ins.  Takes all day, ROI for the time spent is low.  I can’t keep this up.
  4. Buying leads.  A race to phone to get underbid.  Paying for leads that are already dead. Frustrating.
  5. References.  Fantastic, but I need more new clients first!
  6. Website/SEO.  Paid my geeky nephew I never really liked, and got 3 leads in 6 months.

Forget about 1-4.  Old school and too inefficient to really build your business.

And number 5 really comes from number 6 – if it’s is done right.  So what does that mean?

With Google search and the takeover of mobile devices to view business websites, inbound marketing is far more effective.  The age of interruptive advertising (think cold calls) is dying because people know when they need a service, they can easily get information online.  They don’t need to (and let’s face it, never wanted to) take calls in the middle of another task.

Data Driven Marketing

Another advantage of inbound digital marketing is the data it provides.  Janitorial Marketing 360®:

  • Provides details on who your leads are and how they found your website
  • Data on the performance of ads; split testing to see which work the best
  • Data on how visitors interact with the content on your janitorial website

With the data provided by inbound marketing software tools, you can do more of what works and less of what doesn’t.  Your marketing improves over time, providing you greater ROI.

7 Questions you must answer about your janitorial service marketing.

Answer these questions carefully:

  1. Who are the people you’re trying to reach?  (Hint: if you say “everybody” begin again)
  2. How will you create awareness of your janitorial services?
  3. What is your unique sales proposition? (How are you better than your competition?)
  4. What are the main needs of your target audience and how do you connect to them?
  5. What objections do you have to overcome?
  6. How will you get people to act now?  (Hint: “maybe” is the most common answer)
  7. Why will customers recommend you to people they know?

As you answer these questions, you’ll start to see ideas that relate and connect.  Put them together, you have the basis for your janitorial marketing plan.

These questions cover fundamental challenges.  If you have many missing answers, it will cost you later.

Unsure?  Get some help from a janitorial marketing consultant.  It’s worth getting these answers right.

Tired of using lead buying services? Sick of cold calling? Need a consistent flow of leads for your janitorial services?  It’s time to get them coming to you. 

Lead generation is the life blood of any business.  You have to find leads – or they have to find you.  Otherwise you’ll be out of business before you can say Mr. Clean.

Most janitorial services do a lot of outbound marketing.  This is a fancy way of referring to cold calling, the wart of marketing and advertising.

Advertisers hate it because they have to hit-up large segments of potential clients in the hope of finding a few with an active need.

Businesses hate it because they get solicitations from services they don’t have an active need for.  Nothing worse than an interruption during a nice lunch by somebody offering to clean your toilets.

So what is the most effective way to generate leads?

Turn the out into an in.

Internet Inbound Lead Generation

Instead of cold calling, it’s time to think of warm receiving.

Today, the best way to generate leads is to generate inbound lead flow.  It involves a little old revolution known as the internet.

The online world has turned lead generation on it’s head.  And in doing so, it’s accomplished a wonderful marketing feat.

Instead of businesses having to cold call, those in need of services can look them up online when their need is active.

Now you may say, the Yellow Pages used to do this.  And it did.

But online marketing is far more robust.  Your janitorial website template is not just a listing, it’s your digital storefront.  It can sell your services before you even meet the lead.

And search is far more convenient.  Just break out your phone and ask it for what you want.

A major consideration, however you look at it, is that inbound marketing has changed cold calling.  People expect not to be bothered with straight cold calls, because they know they can look up service when needed.  Cold calling probably does more harm than good.

So how do you market online?  Get some SEO going, run some ads, and develop a strong website.

The best leads are the ones that come to you.  Be there for them.

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